{"id":21153,"date":"2015-07-09T18:39:03","date_gmt":"2015-07-09T16:39:03","guid":{"rendered":"https:\/\/www.qualitatis.es\/?p=21153"},"modified":"2024-01-04T18:01:46","modified_gmt":"2024-01-04T17:01:46","slug":"codi-qr-de-botella-de-quetxup-heinz-enllaca-amb-web-de-porno-dur","status":"publish","type":"post","link":"https:\/\/www.qualitatis.es\/ca\/codi-qr-de-botella-de-quetxup-heinz-enllaca-amb-web-de-porno-dur\/","title":{"rendered":"Codi QR de botella de qu\u00e8txup Heinz enlla\u00e7a amb web de porno dur."},"content":{"rendered":"<div class=\"descrip\">\n<ul>\n<li>La coneguda multinacional de salses Heinz va tenir una crisi de reputaci\u00f3 on line per no gestionar b\u00e9 la durada del domini de la seva promoci\u00f3. Quan va acabar la promoci\u00f3 el domini va quedar lliure i una web de pornografia el va reclamar per a si. La gesti\u00f3 del Social media s&#8217;ha de planificar de principi a fi. En aquesta entrada t&#8217;expliquem el que va succeir.<\/li>\n<\/ul>\n<\/div>\n<div class=\"texto\">\n<div class=\"imagen right vertical\"><\/div>\n<p>Les grans marques, i les no tan grans, implanten, cada vegada m\u00e9s codis QR en l&#8217;etiquetatge. \u00c9s una gran manera de fidelitzar i millorar l&#8217;estrat\u00e8gia de m\u00e0rqueting vinculada a p\u00e0gines web i xarxes socials. La seguretat aliment\u00e0ria tampoc est\u00e0 exempta, i tamb\u00e9 hi ha marques que promocionen la seva estrat\u00e8gia de seguretat aliment\u00e0ria a trav\u00e9s d&#8217;aquests codis. Les empreses realitzen grans esfor\u00e7os per produir aliments segurs i de qualitat i no s\u00f3n poques les companyies que promocionen aquest esfor\u00e7.<\/p>\n<p>No obstant aix\u00f2, el cas que hui anem a explicar va ser m\u00e9s aviat tot el contrari. Un consumidor alemany de qu\u00e8txup \u00a0Heinz, Daniel Korell, va tractar escanejar un codi QR en una botella d&#8217;aquesta coneguda marca de qu\u00e8txup. L&#8217;usuari, pensant que estava accedint a una promoci\u00f3 per dissenyar el seu propi segell, va ser redirigit a un lloc porno alemany anomenat Fundorado,\u00a0segons ha informat TheLocal.de.<\/p>\n<p><a href=\"https:\/\/www.qualitatis.es\/ca\/codi-qr-de-botella-de-quetxup-heinz-enllaca-amb-web-de-porno-dur\/heinz-ketchup-porn_-195x300\/\" rel=\"attachment wp-att-21154\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-21154 size-full\" src=\"https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/09\/heinz.ketchup.porn_-195x300-1.jpg\" alt=\"\" width=\"195\" height=\"300\" \/><\/a><\/p>\n<p>Resulta que l&#8217;ampolla havia caducat. La marca Heinz, que havia utilitzat el domini de la p\u00e0gina web del concurs, que es va desenvolupar entre 2012 i 2014, no hi havia renovat el domini. En el moment en qu\u00e8 va finalitzar el concurs un lloc porno va reclamar per a si el domini de la p\u00e0gina web de la qual era propiet\u00e0ria la coneguda marca de salses.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/photo.php?fbid=10206942549392802&amp;set=o.119821703989&amp;type=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">El Sr. Korell va escriure a la p\u00e0gina de Facebook de Heinz: &#8220;El seu qu\u00e8txup realment no \u00e9s per a les persones menors d&#8217;edat&#8221;. &#8220;Fins i tot si l&#8217;ampolla era un sobrant, el pot seguir sent en moltes llars. \u00c9s incomprensible que no hi hagi reserva el domini d&#8217;un o dos anys. Realment no costa la terra&#8221;.<\/a><\/p>\n<p>L&#8217;equip de social media de Heinz va respondre: &#8220;Realment lamentem l&#8217;esdeveniment molt i estem feli\u00e7os de prendre els seus suggeriments de com implementem campanyes futures a bord.&#8221;<\/p>\n<p>Heinz tamb\u00e9 va oferir el Sr. Korell una ampolla de salsa de tom\u00e0quet amb una etiqueta del seu propi disseny a manera de disculpa. Des de l&#8217;altre costat de la barrera, la p\u00e0gina de Facebook de Fundorado va intervenir en el embrolllo suggerint que Heinz havia conf\u00f3s el seu lloc porno &#8220;Hot Pink&#8221; amb salsa de tom\u00e0quet &#8220;Pink EZ Squirt&#8221;.<\/p>\n<p>Comptar\u00a0amb\u00a0un\u00a0<a href=\"https:\/\/www.qualitatis.es\/ca\/productes-i-serveis-de-qualitatis\/altres-serveis\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">equip adequat de Social Media<\/a>\u00a0que planifique una campanya de principi a fi \u00e9s fonamental. No sabem qu\u00e8 va succeir amb els responsables de la campanya de Heinz, per\u00f2 teniu per segur que no voldr\u00edem estar a la pell dels seus responsables. A\u00a0<a href=\"https:\/\/www.qualitatis.es\/ca\/productes-i-serveis-de-qualitatis\/altres-serveis\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Qualitatis Health comptem amb experts formats en la mat\u00e8ria<\/a>, no\u00a0dubtes en contactar amb nosaltres\u00a0per gestionar les Xarxes socials de la teva empresa i no deixar detalls com el que t&#8217;hem explicat a l&#8217;atzar.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La coneguda multinacional de salses Heinz va tenir una crisi de reputaci\u00f3 on line per no gestionar b\u00e9 la durada del domini de la seva promoci\u00f3. Quan va acabar la promoci\u00f3 el domini va quedar lliure i una web de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[93,122,52],"tags":[],"class_list":["post-21153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","category-etiquetatge-daliments","category-seguretat-alimentaria"],"_links":{"self":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/posts\/21153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/comments?post=21153"}],"version-history":[{"count":0,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/posts\/21153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/media\/21154"}],"wp:attachment":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/media?parent=21153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/categories?post=21153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/tags?post=21153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}