{"id":20385,"date":"2020-03-03T07:50:03","date_gmt":"2020-03-03T06:50:03","guid":{"rendered":"https:\/\/www.qualitatis.es\/fraude-alimentario-marcas\/"},"modified":"2024-08-29T10:24:34","modified_gmt":"2024-08-29T08:24:34","slug":"frau-alimentari-marques","status":"publish","type":"post","link":"https:\/\/www.qualitatis.es\/ca\/frau-alimentari-marques\/","title":{"rendered":"Frau alimentari: aquests s\u00f3n els 5 aspectes que afecten les marques."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El frau alimentari est\u00e0 all\u00e0 fora. Com si de la veritat en <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/The_X-Files\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&#8220;Expedient X&#8221;<\/span><\/a><span style=\"font-weight: 400;\"> es tract\u00e9s, qu\u00e8 vells ens estem fent alguns. Les autoritats sanit\u00e0ries, les empreses aliment\u00e0ries (clients i prove\u00efdors), els consumidors i les certificadores en normes de qualitat com <\/span><a href=\"https:\/\/www.qualitatis.es\/servicios-calidad\/consultoria-calidad-y-seguridad-alimentaria\/implantacion-iso-22000\/\"><span style=\"font-weight: 400;\">ISO <\/span><\/a><span style=\"font-weight: 400;\">22000, <\/span><a href=\"https:\/\/www.qualitatis.es\/ca\/servicios-calidad\/consultoria-qualitat-i-seguretat-alimentaria\/\"><span style=\"font-weight: 400;\">IFS<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/www.qualitatis.es\/servicios-calidad\/consultoria-calidad-y-seguridad-alimentaria\/consultoria-brc\/\"><span style=\"font-weight: 400;\">BRC <\/span><\/a><span style=\"font-weight: 400;\">estan m\u00e9s conscienciades cada vegada sobre els perills del frau alimentari.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos.<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qualitatis.es\/ca\/frau-alimentari-marques\/#Que_es_aixo_del_frau_alimentari\" >Qu\u00e8 \u00e9s aix\u00f2 del frau alimentari?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qualitatis.es\/ca\/frau-alimentari-marques\/#5_aspectes_en_que_el_frau_alimentari_afecta_les_marques\" >5 aspectes en qu\u00e8 el frau alimentari afecta les marques.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_aixo_del_frau_alimentari\"><\/span><span style=\"font-weight: 400;\">Qu\u00e8 \u00e9s aix\u00f2 del frau alimentari?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El frau alimentari, o <\/span><i><span style=\"font-weight: 400;\">food fraud <\/span><\/i><span style=\"font-weight: 400;\">en angl\u00e8s, \u00e9s &#8220;l&#8217;adulteraci\u00f3 intencional d&#8217;aliments amb ingredients m\u00e9s barats per obtenir beneficis econ\u00f2mics&#8221;, \u00e9s un delicte ben documentat que ha existit en els Estats Units i Europa durant moltes d\u00e8cades. Nom\u00e9s ha rebut m\u00e9s atenci\u00f3 en els darrers anys, sobretot al segle XXI, a mesura que la por al bioterrorisme ha augmentat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S&#8217;han descobert nombrosos casos de frau alimentari intencional en els \u00faltims anys. A partir de 2013, els aliments enumerats m\u00e9s comunament com adulterats o mal etiquetats en la Base de dades de frau alimentari de la <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/United_States_Pharmacopeia\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">United States Pharmacopeia<\/span><\/a><span style=\"font-weight: 400;\"> dels Estats Units van ser:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">llet,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">oli d&#8217;oliva,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">mel,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">safr\u00e0,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">peix,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">caf\u00e8,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">suc de taronja,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">suc de poma,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">pebre negre i te.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un informe de 2014 de el Servei d&#8217;Investigaci\u00f3 del Congr\u00e9s <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Congressional_Research_Service\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Congressional Research<\/span><\/a><span style=\"font-weight: 400;\"> Service)<\/span><span style=\"font-weight: 400;\"> d&#8217;EE. UU. Va enumerar les principals categories d&#8217;aliments amb casos reportats de frau com\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">l&#8217;oli d&#8217;oliva;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">peix i marisc;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">llet i productes a base de llet;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">mel,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">xarop d&#8217;aur\u00f3 i altres edulcorants naturals;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">suc de fruites;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Caf\u00e8 i te;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">esp\u00e8cies aliments i productes org\u00e0nics; i agents de enterboliment.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Com veieu, les dues llistes difereixen en poc. Es tracta d&#8217;aliments de primera necessitat i \u00e0mpliament utilitzats pels consumidors, restaurants i per la resta de la cadena aliment\u00e0ria. S\u00f3n aliments que tota fam\u00edlia consumeix, o que gaireb\u00e9 totes les llars compren sovint, de manera que el perill \u00e9s encara m\u00e9s gran.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A la matriu de el risc alimentari, una matriu que s&#8217;estudia per entendre de qu\u00e8 va el risc i d&#8217;on pot provenir, en la part de les accions volunt\u00e0ries tenim el frau alimentari, i es produeix quan es busca benefici, \u00e9s a dir, quan \u00e9s intencionat. Per prevenir-se sol emprar food defense com a resposta a aquest frau, parlarem sobre aix\u00f2 en properes entrades.<\/span><\/p>\n<figure id=\"attachment_20378\" aria-describedby=\"caption-attachment-20378\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-20378\" src=\"https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-300x200.jpg\" alt=\"Fraude alimentario, frau alimentari\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-300x200.jpg 300w, https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-1024x683.jpg 1024w, https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-768x512.jpg 768w, https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-1536x1024.jpg 1536w, https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-scaled.jpg 2048w, https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-600x400.jpg 600w, https:\/\/www.qualitatis.es\/wp-content\/uploads\/2020\/03\/food-fraud-272x182.jpg 272w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-20378\" class=\"wp-caption-text\">Photo by Ibrahim Boran on Unsplash<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_aspectes_en_que_el_frau_alimentari_afecta_les_marques\"><\/span><span style=\"font-weight: 400;\">5 aspectes en qu\u00e8 el frau alimentari afecta les marques.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span style=\"font-weight: 400;\">1. La seguretat del consumidor queda en entredit.\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u00d2bviament, el que m\u00e9s ens preocupa a tots, b\u00e9 es tracte dels propis consumidors, empreses, autoritats sanit\u00e0ries, consultors, sanitaris, etc. \u00e9s la salut de les persones. No cal dir que<\/span><a href=\"https:\/\/aniversario.elpais.com\/colza\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> fraus com el de la colza, que va afectar a unes 25000 persones a la fi dels<\/span><\/a><span style=\"font-weight: 400;\"> 80,generen danys irreversibles cap als afectats i fins i tot la mort per l&#8217;adulteraci\u00f3, per a benefici econ\u00f2mic dels qui van promoure aquest frau.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. La reputaci\u00f3 de la marca empitjora.\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Evidentment, una marca afectada per frau alimentari, es va a veure molt afectada pel que fa a reputaci\u00f3 i bon nom es refereix. Encara que la resta de productes no estigui afectat per aquest frau, com creus que reaccionaries com a consumidor si veus un producte de la mateixa marca que un altre que ha estat adulterat?<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. Degradaci\u00f3 de la relaci\u00f3 amb clients.\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Molt lligat a la reputaci\u00f3 de marca, els clients finals deixen de desconfiar, deixen de comprar un producte, es genera una psicosi que fa augmentar les suspic\u00e0cies, es generen m\u00e9s reclamacions i, curiosament, disminueixen les comandes.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">4. Relaci\u00f3 amb prove\u00efdors.\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">La tra\u00e7abilitat ja saps que va en dos sentits, cap endavant i cap enrere. Doncs els prove\u00efdors tamb\u00e9 es poden sentir decebuts, espantats, i anar allunyant-se de la marca implicada en el frau alimentari. Sobretot si l&#8217;empresa afectada pel frau opta per tirar pilotes fora i no \u00e9s transparent, ja que si el problema amb el frau no prov\u00e9 de portes cap a dins, la tend\u00e8ncia \u00e9s pensar que prov\u00e9 dels prove\u00efdors, i hi ha prove\u00efdors que no estan disposats.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">5. P\u00e8rdues financeres i de finan\u00e7ament.\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">L&#8217;\u00faltim dels motius que afecten les marques embolicades en el frau alimentari s\u00f3n les p\u00e8rdues financeres i de finan\u00e7ament. I aix\u00f2 es produeix perqu\u00e8 la p\u00e8rdua de confian\u00e7a de consumidors provoca un menor volum de vendes, l&#8217;augment de les reclamacions tamb\u00e9 disminueix les operacions fins que aquestes reclamacions es resolen. El mateix pot passar amb el finan\u00e7ament. Si el frau es fa p\u00fablic les entitats financeres pot ser que no es vulguin veure involucrades en litigis o finan\u00e7ar a companyies que pot ser que hagin de pagar quantitats ingents de diners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encara que aviat parlarem de la resposta a aquest frau alimentari, conv\u00e9 que tota l&#8217;empresa prengui consci\u00e8ncia de la import\u00e0ncia de prevenir el frau alimentari i estiguin \/ estigueu formats en processat segur d&#8217;aliments. Encara que en la<\/span><a href=\"https:\/\/www.qualitatis.es\/ca\/cursos-online-calidad-sanitaria\/\"><span style=\"font-weight: 400;\"> secci\u00f3 cursos de la nostra web <\/span><\/a><span style=\"font-weight: 400;\">pots trobar el que millor s&#8217;adapti a les teves necessitats, et recomanem el curs de <\/span><a href=\"https:\/\/www.qualitatis.es\/ca\/curso-de-restauracion-colectiva-procesado-de-alimentos-seguros\/\"><span style=\"font-weight: 400;\">processat segur d&#8217;aliments.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El frau alimentari est\u00e0 all\u00e0 fora. Com si de la veritat en &#8220;Expedient X&#8221; es tract\u00e9s, qu\u00e8 vells ens estem fent alguns. Les autoritats sanit\u00e0ries, les empreses aliment\u00e0ries (clients i prove\u00efdors), els consumidors i les certificadores en normes de qualitat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[204,52],"tags":[203,205,176,206],"class_list":["post-20385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seguridad-alimentaria-ca","category-seguretat-alimentaria","tag-fraude-alimentario","tag-fraude-alimentario-ca","tag-seguridad-alimentaria","tag-seguridad-alimentaria-ca"],"_links":{"self":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/posts\/20385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/comments?post=20385"}],"version-history":[{"count":0,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/posts\/20385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/media\/25608"}],"wp:attachment":[{"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/media?parent=20385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/categories?post=20385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualitatis.es\/ca\/wp-json\/wp\/v2\/tags?post=20385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}